As a business owner, you’re experienced in your specialty, but knowing how to sell yourself online is another matter. Manchester personal trainer, Emma Whiteley, went from disillusioned and confused to Instagram master in a matter of months – a move that saved her business during the pandemic. Find out how.

Instagram marketing for personal trainers

As a personal trainer, Emma – founder of MTW Fitness, had no problem inspiring clients to achieve their goals.

However, motivating herself to create consistent social media content was proving a tougher challenge.

She said: “I felt lost when it came to social media. My lack of knowledge and confidence was resulting in a lot of time wasted thinking and stressing about what I should be doing and then either doing nothing or putting out a random post to then feel even more disillusioned by the lack of engagement

I only got a little bit of engagement from existing clients. It all felt very forced and unnatural.”

Comparison syndrome struck, and Emma found herself doubting her social media skills.

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She explained: “I remember sitting for hours on end staring at my Facebook and Instagram pages and then scrolling and looking at other people’s accounts, completely lost as to what to do.

Presenting myself online felt very alien, and I was nervous about it.”

Emma knew she needed help understanding how to harness social media marketing for her personal training business, so she contacted Jenny French Social to arm herself with the skills to take control.

Using Instagram to transform a fitness business

Over the course of a 6-month 1-1 training programme, Emma discovered how to flex her social media muscles and get the results she deserved.

Mastering the art of promoting her services on Instagram, Emma now understands:

  • How Instagram works
  • How to develop an Instagram marketing plan
  • How to create engaging content for her audience
  • How to grow an active community of followers
  • How to sell her services

Emma said: “The training sessions have been so empowering. I now really enjoy Instagram and see how it supports my business and me. Jenny enables her clients to convey the true nature of their business and themselves online in an authentic way.”

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How Instagram marketing changed Emma’s PT business

Since completing her Instagram for business training, Emma has unlocked so many benefits to promoting her personal training services through Instagram.

Results include:

  • Doubling turnover – even during a pandemic
  • Attracting 30+ signups to new monthly running club membership
  • Creating 7 new group PT activities due to huge demand
  • Gaining the confidence to present herself on camera during online PT sessions
  • Developing online PT cohort from zero to 15 clients per week

And the benefits of grasping the ‘gram have gone beyond business and impacted other areas of Emma’s life, too.

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She said: “I truly believe that, because of Jenny’s coaching, I’m now more natural and confident online, and this has had positive effects beyond my social media.

I have felt able to develop my business and services to work online and therefore, not only keep them running but expand them and keep clients engaged and wanting to work with me during the pandemic.”

Emma added: “The work we have done together these past months, I believe, has saved my business and me personally through the pandemic and my home situation.

I’m coming out of it with a stronger business, with more confidence and self-belief and excited that there’s plenty more ways to develop my online presence in the future.”

When to invest in your social media marketing skills

If you’re grappling with the decision to invest in your business, take Emma’s story as your sign that now is the best time to take that step.

Emma said: “I contemplated doing training for over a year before I started working with Jenny.  My only regret is that I didn’t start working with her sooner. The time and investment I’ve put in has paid off and continues to no end.”

As well as experiencing life-changing professional outcomes, Emma has also discovered personal transformations she didn’t expect.

She explained: “A complete surprise bonus from the training is that Instagram is now not a chore I dislike.

It’s actually something I enjoy doing because I know and feel confident to be myself, and through it, I can share my love of my business, engage people and, in turn, create more revenue.

The training I’ve undertaken with Jenny has not only saved my business during the Covid-19 pandemic, but it has taken it to the next stage of development, and it continues to grow.”

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Grow your business through social media

Ready to take your business to the next level? Grow Your Gram is a 6-month 1-1 training programme designed to empower you to master Instagram and turn it into your best social media channel.

I can’t wait to show you how to harness the power of social media to grow your business. Find out more here or email me on to book a Grow Your Gram chat via video call. There’s no sleazy sales chat, simply a friendly discussion to find out if we’re a good match.